Kentucky State Parks
Kentucky State Parks approached us with their issue: the parks were facing dire financial circumstances and needed a complete overhall of their branded identity. Within this project, we recreated their logo, tagline, print mandatories, created individual golf course brands, and put further emphasis on weddings, merchandising, and the breathtaking beauty of the parks. We needed a call to action, challenging guests with one main message: "Why Haven't You?"
This project was completed the Spring of 2013 in a capstone course, as a part of my Advertising undergraduate thesis.
AWARDS: Winner of "Best Pitch," Professional Marketing Association of Bowling Green, 2013.
Winner of a Gold Louie, ADDY Competition, American Advertising Federation, Louisville KY Chapter.
ROLES: Art Direction, Design, Copywriting