There's something about a jet black car that makes your life seem more dangerous, more exciting. Turtle Wax Jet Black takes your faded, drab car and restores it to its true glory.
We created animated ads to live on OOH displays and gifs online to tell these dark stories.
More dark turns to come, stay tuned.
Art Direction: Jacqueline Byrne
Copywriting: Kelsey Boylan